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Author: speakeasytoronto

5 SEO Tips for Every Business Right Now

by speakeasytoronto
SEO
December 8, 2020

Search Engine Optimization or SEO is the focus put on optimizing your website to improve its ranking on large search engines organic results. However, in order to be able to do this, you have to have a general understanding of what your target market searches for, how the search engines rank websites, and what content will get the best results for you. While things shift very quickly in the online world and things are constantly changing, the basic tenets of SEO...

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Small Businesses can Benefit from Google Ads

by speakeasytoronto
Google Ads
May 8, 2020

“Is Google Ads for small businesses?” is a question that we’ve heard time after time from small business owners, whether you sell shoes or junk removal services online marketing can be difficult. As a small business, you want to increase your visibility to your target audience. Your small business needs Google Ads so that potential customers can easily identify your business amongst a sea of similar options.  Google Ads is a pay-per-click (PPC) online advertising platform that can produce qualified leads,...

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Importance of SEO for Multiple-Location Businesses

by speakeasytoronto
SEO
April 21, 2020

Business marketing is at a crossroads. No matter the size of your company and how many locations you serve, your online presence, and branding across each of your online platforms and locations is important. The local search engine optimization (SEO) techniques you chose to utilize across these channels can have an enormous effect on how (and especially where) your business appears online. According to results shown by the Local Consumer Review Survey conducted by Bright Local, 90% of consumers rely on...

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10 Signs You Need a New Website

by speakeasytoronto
Web Design
January 16, 2020

Introduction So you’ve got a website – welcome to the Internet! But how pleased are you with it, really? The habits of your consumers are changing rapidly and new technologies are taking the Internet by storm. Your bare presence online is the first step, but it's just as important to keep up with the latest. How can you make sure you stand out and most of all, meet the right people with billions of sites on the web? At Speakeasy we know that...

The 6 Most Effective Digital Marketing Tactics for Realtors

by speakeasytoronto
Digital Marketing
December 8, 2019

In the past 10 years, the real-estate game has undergone a major transition. The internet has truly changed everything in many industries, including real estate. The days of putting ads in the local newspaper, renting billboards, and passing out flyers with your face on them no longer exist.  Of course, you can still utilize these tactics, and many do, but using these methods alone is not going to get you measurable, adjustable, data-based results. These old fashion marketing methods will certainly...

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What are Hashtags (#) and How to Use Them on Social Media

by speakeasytoronto
Social Media
September 10, 2019

Once upon a time, the ‘#’ was a simple pound sign or hash mark. However, since 2007 when the hashtag was first used by social technology expert, Chris Messia, the pound symbol has become the universal symbol for social media. Hashtags are an extremely useful way to not only categorize data, but also connect with powerful conversations. In this ultimate guide to hashtagging, we break down the use of hashtags on Facebook, Instagram, and Twitter, and introduce the best hashtagging...

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